The Sunshine Coast is an increasingly popular playground for the 2 million residents of the Greater Vancouver Area. The 40-minutes ferry ride is part of the charm. According to Colliers Hospitality reports, the global travel trend is toward shorter, more frequent vacations. With current exchange rates, Canadians are opting to travel within their own country, and visitors from the US are discovering great value in Canadian vacations as well. The Sunshine Coast is ideally positioned to tap the short-haul tourism market.
Small businesses may take advantage of these travellers by offering food, accommodation, rentals and guiding services.
There are fewer than 500 hotel/motel rooms on the Sunshine Coast and no national chain franchises. The whole Coast is ripe for a mid-sized hotel and convention centre. A proposal for The George, a major waterfront marine resort and wellness centre (similar to the Sparkling Hills Resort outside Vernon) has recently received all required reviews and permits and construction is expected to begin in 2019.
Tourism marketing on the Sunshine Coast is coordinated by Sunshine Coast Tourism. The two key foci of their tourism growth strategy are leisure travel (especially outdoor recreation) and meetings/retreats. Market research shows that both have considerable growth potential.
For information on tourism opportunities, contact Sunshine Coast Tourism.
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