With outstanding natural beauty and cultural charm, the Sunshine Coast is just 40 minutes by car ferry, 25 minutes by water taxi / foot passenger ferry, or 10 minutes by float plane from Metro Vancouver with its population of over two million. According to Colliers Hospitality reports, the global travel trend is toward shorter, more frequent vacations. With current exchange rates, Canadians are opting to travel within their own country, and visitors from the US are discovering great value in Canadian vacations as well. The Sunshine Coast is ideally positioned to tap the short-haul tourism market.
There are fewer than 500 hotel/motel rooms on the Sunshine Coast and no national chain franchises. The whole Coast is ripe for a mid-sized hotel and convention centre. A proposal for The George, a major waterfront marine resort and wellness centre (similar to the Sparkling Hills Resort outside Vernon) has recently received all required reviews and permits and construction is expected to begin in 2019.
Tourism marketing on the Sunshine Coast is coordinated by Sunshine Coast Tourism. The two key focuses of their tourism growth strategy are leisure travel (especially outdoor recreation) and meetings/retreats. Market research shows that both have considerable growth potential.
For information on tourism opportunities, contact Sunshine Coast Tourism.
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